Digital Marketing

Become a Digital Marketing expert by specializing in Search Engine Optimization and Search Engine Marketing, Social Media Marketing, Marketing Analytics and Branding. Start your Digital Marketing journey right now.

Key Features

Demo

Free
Live Demo

Hands on Practicals/Project

Hands on
Practicals/Project

validity

One year
Course Validity

100% Placement Assistance

100%
Placement Assistance

Individual attention

Individual
Attention

24 X 7 Expert Support

24 X 7
Expert Support

Training from Industrial Experts

Training from
Industrial Experts

Certification for Course

Certification
for Course

Curriculum

Marketing Fundamentals

Learn the basics helps you to Construct a Solid foundation in marketing as well as digital marketing. what you will learn in this module,

  • what is marketing?
  • Evolution of Marketing
  • Traditional Marketing vs Digital Marketing?
  • What can be Marketed?
  • How to Define your Target Audience?
  • How to Create Marketing Funnel?

Website Creation & Management

The Website is a base for all businesses in digital ecosystem. Only learning about the Website is not enough. It is necessary to learn,

  • How to register a domain and buy hosting?
  • How to create a complete Website & Blog and get it online?
  • How to create an E-Commerce Website?
  • How to collect payment online via website?

HTML & CSS

Design creates peculiar impressions in marketing efforts. Before entering into digital marketing, you must know about,

  • The Structure of an HTML Page
  • Core HTML Tags
  • HTML Spacing
  • HTML Text Formatting & Decoration
  • HTML Lists (Ordered, Unordered)
  • HTML Image Insertion
  • HTML Embedding Videos
  • Absolute vs. Relative File Referencing
  • Link Creation, Anchor Tags, Tables
  • Table Background Images
  • Form Tags and Attributes - Buttons, Input Areas, Select Menus
  • Parts of a CSS Rule
  • CSS - Classes, Spans, Divisions
  • CSS Text Properties, Margins, & Padding
  • CSS Borders, Backgrounds, & Transparency
  • CSS Positioning - Relative, Absolute, Fixed, Float, Clear
  • CSS Z-Index, Styling Links, Tables
  • Responsive Web Page Design using CSS

Graphic Design & Branding

Design creates peculiar impressions in marketing efforts. Before entering into digital marketing, you must know about,

  • What is Branding?
  • How to create Brand Identity / Logo?
  • How to create images for Social Media Post, Blog Post & Digital Advertisement?
  • How to create video animation and slideshow presentations?

Keyword Research

Peoples never visit website directly. Instead, they google for what they want. If you want to rank a website in google you need to understand,

  • What is Search Engine and How it works?
  • Top 5 Search Engine in India and Around Global.
  • What is the keyword and types of keywords?
  • How to do keyword research and find your business-related keyword?

Search Engine optimization

You need to optimize a website that can be easily Identified by the search engine, and show the search engine your site is worth ranking. Discover the hidden formula by learning,

  • Completely About Technical SEO (Server-Side Optimization), On-Page & Off-Page SEO
  • Optimizing web page that search engine quickly understands and rank a website.
  • How to map targeted keywords to a website?
  • Learn the secret to rank your website at the top spot

Local SEO

Optimize your website for location-based searches and rank your business in the top of Google My Business (GMB) listing by knowing,

  • What is Local SEO?
  • How to do it on Website?
  • What is Google My Business (GMB)?
  • How to create a GMB profile for your business?
  • How to rank your business in the top position of the GMB directory

SEM / PPC / GOOGLE ADS

Instead of optimizing your website you can pay some amount to the google to list a website in the top spot and also in diverse place is known as Search Engine Marketing or Paid Ads.

  • Understanding Paid Ad Structure
  • Different types of Marketing Campaign
  • How to set up a campaign, Ad group & Ads?
  • How to set the Budget and Bidding Strategy for your ads?
  • How to set up and measure the leads, purchase or sales happened through a paid ad?
  • How to analyse, manage, and maintain the successful paid ad?

Social Media Marketing

Master in Social Media platforms like Facebook, Instagram, YouTube, Twitter, LinkedIn, Quora and WhatsApp Business. Be Expertise in Social Media Marketing by learning

  • Basics and Purpose of social media
  • How to create a digital presence in all social media platforms for a business?
  • How to grow a business using an organic social media strategy?
  • How to reach your brand and get new leads, sales, or purchases by using a paid campaign?
  • How to analyse, measure, and optimize social media performance?

E-mail Marketing & customer relationship anagement

It is important in marketing to engage the audience & existing customers. This module will help you to effectively engage people using CRM & E-Mail Marketing. This step-by-step e-mail marketing course covers you entirely from,

  • Collecting e-mail ids online
  • Sending bulk e-mail
  • How to create high performing e-mail?
  • Analyse the statics and status to make effective decisions.
  • Customer Relation Management Using HubSpot.
  • Centralised Lead Management
  • Customer Lifecycle Relation Management

Copywriting

Writing content for a website, Search Engine, Social media marketing, and any commerce intended is known as Copywriting. It is becoming very demanded and high paying skill across the globe. The successive ad campaign is mostly depending on how the copy is written.

  • What is Copywriting?
  • Content Writing vs. Copywriting
  • How to write a copy for a website, social media, Search engine?
  • How to write copy for humans and avoid writing content for aliens?
  • Know the secret formula for writing a high selling advertising copy

Conversion Rate Optimization & Analytics

It is essential to find how people are interacting with your website and marketing campaign. In this module, you will learn,

  • How to install Google, Facebook, Twitter, LinkedIn, Quora analytics to your website?
  • How to set up analytics for your website, social media ad, and search engine ad?
  • From where (search engine, social media, email, etc.) peoples coming to your website?
  • How to find website visitors' location, Age, and their devices?
  • How are they interacting with your website?

Oline Reputation Management (ORM)

From modules 1 to 11, you will learn about how to do digital marketing. Here you will learn,

  • How to maintain the business reputation digitally?
  • How to respond and manage Enquiry/customer queries digitally?
  • Finding and managing what people buzz about your business in Online

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    Recent Placed Candidates

    Ramesh

    Contus

    3 Lks/PA

    Search Engine Optimization Specialist - 2+ yrs Exp.

    Vijay Kumar

    Verizon Communications

    4.5 Lks/PA

    Search Engine Optimization Specialists - 5+ yrs Exp.

    Ramesh

    Caterpillar

    15 Lks/PA

    Digital Marketing Managerr - 8+ yrs Exp.

    Digital Marketing Certification

    About more than 1000 top companies has recognized Trishana Technologies certifications globally.
    Download the certificate once you,

    • Complete our Digital Marketing training program
    • After successfully Completing the Realtime Industry projects
    • Successful completion of given assignments

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